Our Playground
Our story, our team, our vision
Marketing Toys was born from the belief that strategy can be a deep and transformative exploration — a creative process that, when practiced with mastery, passion, and responsibility, generates authentic and lasting value for people, organizations, and communities.
Since 2012, we have guided companies, startups, organizations, and cultural institutions through journeys of discovery, transformation, and creation, combining methodological rigor with visionary creativity.
We don't follow fleeting trends; we build meaningful trajectories.
Since 2012, we have guided companies, startups, organizations, and cultural institutions through journeys of discovery, transformation, and creation, combining methodological rigor with visionary creativity.
We don't follow fleeting trends; we build meaningful trajectories.
Who we are: how we play seriously
The story of Marketing Toys is a continuous journey of evolution.
We began as a consultancy studio, bringing design thinking and facilitation into the world of strategy, transforming complex concepts into accessible and powerful "toys."
Year after year, our playground has expanded: new strategic tools, new territories to explore, new playmates.
Our distinctive approach has attracted a diverse range of partners and clients, both in Italy and abroad.
In 2023, we took a significant step forward: the transformation into a Benefit Corporation (SRL Società Benefit).
Not just a legal change, but the formal acknowledgment of what has always driven our work — the conviction that business can and must generate a positive impact for people and the planet.
This evolution officially incorporated into our statute the commitment to:
Like any good game, our story continues to evolve. Today, we are writing a chapter that preserves the playful, experimental spirit of our origins while embracing an even deeper awareness of our impact on the world.
We began as a consultancy studio, bringing design thinking and facilitation into the world of strategy, transforming complex concepts into accessible and powerful "toys."
Year after year, our playground has expanded: new strategic tools, new territories to explore, new playmates.
Our distinctive approach has attracted a diverse range of partners and clients, both in Italy and abroad.
In 2023, we took a significant step forward: the transformation into a Benefit Corporation (SRL Società Benefit).
Not just a legal change, but the formal acknowledgment of what has always driven our work — the conviction that business can and must generate a positive impact for people and the planet.
This evolution officially incorporated into our statute the commitment to:
- Promote sustainable business practices through our work with clients
- Openly share methodologies and tools to democratize access to design thinking
- Provide pro bono support to nonprofit organizations and cultural initiatives
- Operate with transparency and responsibility in every aspect of our activities
Like any good game, our story continues to evolve. Today, we are writing a chapter that preserves the playful, experimental spirit of our origins while embracing an even deeper awareness of our impact on the world.
Marchisoro HUB: our playground
Our main playground is located in Marchisoro, in the heart of Mugello, just 30 minutes from Florence.
Not a traditional office, but a creative hub housed in a restored ancient Tuscan farmhouse, surrounded by the green hills.
This space perfectly embodies our philosophy: deep roots in tradition, an eye on the future, a connection with nature, and an openness to the world — material simplicity combined with richness of thought.
Not a traditional office, but a creative hub housed in a restored ancient Tuscan farmhouse, surrounded by the green hills.
This space perfectly embodies our philosophy: deep roots in tradition, an eye on the future, a connection with nature, and an openness to the world — material simplicity combined with richness of thought.
Marketing Toys is based inside Marchisoro HUB, a former wine cellar renovated within a traditional Tuscan farmhouse, surrounded by the green hills of Mugello — just 30 minutes from Florence.
At Marchisoro, we host workshops, co-design sessions, and meetings with clients and partners.
It’s where we come together to reflect, imagine, and design — where we cultivate the balance between intense work and well-being, focus and lightness, rigor and creativity.
Since 2012, we have worked fully remotely, long before it became a common practice.
This allowed us to build a network of collaborators extending far beyond geographic borders, while maintaining Marchisoro as our beating heart — the place where our team gathers periodically for intensive work sessions, training, and convivial moments.
Marchisoro is not just a physical place — it’s a metaphor for our approach:
a territory to explore with curiosity, a space where creative freedom meets methodological discipline, an immersive experience that invites new perspectives.
It’s where we come together to reflect, imagine, and design — where we cultivate the balance between intense work and well-being, focus and lightness, rigor and creativity.
Since 2012, we have worked fully remotely, long before it became a common practice.
This allowed us to build a network of collaborators extending far beyond geographic borders, while maintaining Marchisoro as our beating heart — the place where our team gathers periodically for intensive work sessions, training, and convivial moments.
Marchisoro is not just a physical place — it’s a metaphor for our approach:
a territory to explore with curiosity, a space where creative freedom meets methodological discipline, an immersive experience that invites new perspectives.
I giocatori del nostro team
-
Founder
{Design Strategist} -
Co-founder
{Business Designer & Advisory} -
{Creative Director} -
{Head of Projects, Space Politician} -
{Marketing & Training Expert in Circular Economy} -
{Transformation Advisor} -
{Future Designer & Web Expert} -
{Industrial Planning and Restructuring Expert}
Marketing Toys is a team of professionals who collaborate flexibly on strategic and communication projects in increasingly complex and dynamic environments.
It all began with the vision of our founders: Filippo Giustini, a design strategist who transforms complexity into clarity, and Gaia Provvedi, a business designer who turns bold ideas into concrete strategies. Together, they created an approach that blends methodological rigor with visionary creativity.
We work for and with people, believing the human factor is the true differentiator in every project. We are builders of sturdy boats for navigating stormy seas — realizing extraordinary projects alongside our clients.
Our core team is complemented by a flexible network of specialists — service designers, developers, copywriters, photographers — enabling us to assemble the perfect crew for every challenge.
Whether you are a company seeking direction, a startup defining its identity, or an organization facing complex challenges, our playground is open — ready to chart new courses toward unexplored horizons together.
It all began with the vision of our founders: Filippo Giustini, a design strategist who transforms complexity into clarity, and Gaia Provvedi, a business designer who turns bold ideas into concrete strategies. Together, they created an approach that blends methodological rigor with visionary creativity.
We work for and with people, believing the human factor is the true differentiator in every project. We are builders of sturdy boats for navigating stormy seas — realizing extraordinary projects alongside our clients.
Our core team is complemented by a flexible network of specialists — service designers, developers, copywriters, photographers — enabling us to assemble the perfect crew for every challenge.
Whether you are a company seeking direction, a startup defining its identity, or an organization facing complex challenges, our playground is open — ready to chart new courses toward unexplored horizons together.
Want to play with us?
The game is about to begin, and every match is unique. Are you ready to play for real?
Marketing Toys Srl Società Benefit
c/o Marchisoro HUB, Strada per Coldaia 11
50038 Scarperia e San Piero (Firenze)
P. IVA 07310880484 - SDI M5UXCR1
PRIVACY POLICY • COOKIE POLICY
c/o Marchisoro HUB, Strada per Coldaia 11
50038 Scarperia e San Piero (Firenze)
P. IVA 07310880484 - SDI M5UXCR1
PRIVACY POLICY • COOKIE POLICY