Play. Transform. Create.
We explore the potential of companies to transform ideas into concrete strategies that generate value and impact
We explore and build unique paths together
We explore the potential of organizations to turn ideas into concrete strategies that generate value and impact.
We co-create unique journeys through the power of play.

There is a special magic in play: the ability to explore new worlds with contagious curiosity, to try different paths with renewed energy, to build and rebuild until we find the perfect formula.
At Marketing Toys, we bring this vitality into organizations, transforming strategic tools into creative instruments that ignite passion and open new possibilities.

At our table, design thinking meets visionary imagination, analytical rigor blends with creative intuition — all fueled by the vibrant spirit that only genuine play can spark.
We believe that strategic play, experienced with authentic enthusiasm, is the most profound way to view organizations through new lenses, uncover invisible connections, and envision desirable futures.
Because every true transformation begins when we allow ourselves to explore with fresh perspectives, turning work into a joyful journey.

Every project is a deep design experience, where rules are first understood and then reimagined with the energy of discovery.
We don't chase trends. We build authentic value, sustained over time by the meaning found in purposeful work.
We help organizations rediscover the joy and passion of their mission — translating it into coherent stories, conscious choices, and actions that leave a lasting, gentle mark.
We rekindle the spark that transforms strategies into extraordinary adventures.

Marketing Toys is a team of explorers, facilitators, and strategy builders who methodically and sensitively address today’s challenges to create tomorrow’s opportunities.
Marketing Toys is a team of explorers, facilitators and strategy builders who methodically and sensitively address the challenges of the present to build desirable futures.
Our approach
First people, then intentions, then solutions.
Each of our interventions follows a natural rhythm that leads to deep and lasting change.
We listen with empathy
Like archaeologists of the present, we enter organizations with respect and curiosity.
We listen to words, silences, and tensions, mapping the ecosystem with tools that reveal even the subtlest dynamics.
This careful immersion uncovers hidden opportunities and lays the foundation for transformation.
We imagine with courage
We don't follow trends; we transcend them.
Through future thinking, we explore desirable scenarios rooted in today's reality and projected into the future.
For us, imagination is the first step toward intentional, visionary change.
We prepare with care
We translate visions into concrete strategies.
We shape solid identities, positioning, and business models, balancing creativity with discipline.
Every element is calibrated to be effective, coherent, and sustainable over time.
We collaborate before producing
We believe in the power of diversity.
We create spaces where ideas and perspectives meet, generating collective solutions.
True innovation emerges when we build together, transforming groups into creative communities.
We act with precision
We bring strategies to life with care, flexibility, and playfulness.
We accompany every operational phase, balancing technical precision with human sensitivity.
We know when to follow the rules — and when to reinvent them.
We measure to evolve
We measure not to judge, but to grow.
We use data and insights to learn, adapt, and deepen our impact.
Measurement is part of the creative journey, guiding every step toward meaningful transformation.
Effective strategies emerge where rigor meets intuition
Our approach is not a rigid process, but a living ecosystem — where rigor and intuition, analysis and creativity, method and sensitivity are in constant dialogue.

We enter organizations as curious explorers, not to apply prepackaged formulas, but to reveal latent possibilities that only a fresh perspective can uncover.
Strategic tools, from design thinking to business modeling, are adapted uniquely to each challenge.

This flexible methodology always keeps people and organizations at the center — because strategies are not abstractions, but living paths that must resonate with those who implement them and those they serve.
It is in the harmony between vision and pragmatism that authentic, lasting value is born.


Let's start playing together
Fill out this form to tell us about your challenge or the project you would like to develop with us.
We are curious to know your reality, the challenges you are facing and the aspirations that guide you. We believe that value can be born from the first exchange, opening up new perspectives together and imagining new paths of growth and transformation. We will respond within 48 hours to organize an initial exploratory conversation, completely without obligation, where we can begin to discover if and how we can play together in the most effective way
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Marketing Toys Srl Società Benefit
c/o Marchisoro HUB, Strada per Coldaia 11
50038 Scarperia e San Piero (Firenze)
P. IVA 07310880484 - SDI M5UXCR1


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