Play. Transform. Create.
We explore the potential of organizations, companies and territories to transform ideas into strategies for innovation and strategic design that generate value, impact, beauty and future.
We explore and build unique paths together
We explore the potential of organizations, companies and territories to transform ideas into strategic design and innovation strategies that generate value, impact, beauty and future.
Through the power of play, we co-create unique journeys of exploration, learning and transformation.
There is a special magic in play: the ability to explore possible worlds with contagious curiosity, to try different paths with renewed energy, to build and rebuild until the right formula emerges.
At Marketing Toys, we bring this vitality into organizations, transforming tools of design thinking, strategic design and social innovation into creative instruments that ignite passion and open new possibilities.
At our table, design thinking meets systems thinking, analytical rigor blends with creative intuition, and imagination meets method.
Alongside design methodologies, we draw on perspectives from the social sciences to better understand how organizations, communities and complex systems actually work. This allows us to design strategies that resonate with people, cultures and real contexts.
We believe that strategic play and participatory design offer one of the most powerful ways to observe organizations through new lenses, discover hidden connections and imagine desirable futures. Because every meaningful transformation begins when people are invited to explore new perspectives and engage with complexity in creative ways.
Every project becomes a deep design experience where rules are first understood and then reimagined through discovery.
We do not chase trends. Instead, we help organizations build long-term strategies and sustainable innovation rooted in authentic value.
Our goal is to help organizations rediscover the purpose and passion behind their mission and translate it into coherent narratives, strategic decisions and meaningful actions that generate lasting impact.
Marketing Toys is a team of explorers, facilitators and strategic designers who help organizations, companies and territories navigate complexity and design the futures they want to inhabit.
Through the power of play, we co-create unique journeys of exploration, learning and transformation.
There is a special magic in play: the ability to explore possible worlds with contagious curiosity, to try different paths with renewed energy, to build and rebuild until the right formula emerges.
At Marketing Toys, we bring this vitality into organizations, transforming tools of design thinking, strategic design and social innovation into creative instruments that ignite passion and open new possibilities.
At our table, design thinking meets systems thinking, analytical rigor blends with creative intuition, and imagination meets method.
Alongside design methodologies, we draw on perspectives from the social sciences to better understand how organizations, communities and complex systems actually work. This allows us to design strategies that resonate with people, cultures and real contexts.
We believe that strategic play and participatory design offer one of the most powerful ways to observe organizations through new lenses, discover hidden connections and imagine desirable futures. Because every meaningful transformation begins when people are invited to explore new perspectives and engage with complexity in creative ways.
Every project becomes a deep design experience where rules are first understood and then reimagined through discovery.
We do not chase trends. Instead, we help organizations build long-term strategies and sustainable innovation rooted in authentic value.
Our goal is to help organizations rediscover the purpose and passion behind their mission and translate it into coherent narratives, strategic decisions and meaningful actions that generate lasting impact.
Marketing Toys is a team of explorers, facilitators and strategic designers who help organizations, companies and territories navigate complexity and design the futures they want to inhabit.
Marketing Toys is a team of explorers, facilitators and strategic designers who help organizations, companies and territories navigate today’s challenges and design desirable futures.
Our approach
First people, then intentions, then solutions.
Each of our interventions follows a natural rhythm that leads to deep and lasting change.
Each of our interventions follows a natural rhythm that leads to deep and lasting change.
We listen with empathy
Like archaeologists of the present, we enter organizations with respect and curiosity.
We listen to words, silences, and tensions, mapping the ecosystem with tools that reveal even the subtlest dynamics.
This careful immersion uncovers hidden opportunities and lays the foundation for transformation.
We listen to words, silences, and tensions, mapping the ecosystem with tools that reveal even the subtlest dynamics.
This careful immersion uncovers hidden opportunities and lays the foundation for transformation.
We imagine with courage
We don't follow trends; we transcend them.
Through future thinking, we explore desirable scenarios rooted in today's reality and projected into the future.
For us, imagination is the first step toward intentional, visionary change.
Through future thinking, we explore desirable scenarios rooted in today's reality and projected into the future.
For us, imagination is the first step toward intentional, visionary change.
We prepare with care
We translate visions into concrete strategies.
We shape solid identities, positioning, and business models, balancing creativity with discipline.
Every element is calibrated to be effective, coherent, and sustainable over time.
We shape solid identities, positioning, and business models, balancing creativity with discipline.
Every element is calibrated to be effective, coherent, and sustainable over time.
We collaborate before producing
We believe in the power of diversity.
We create spaces where ideas and perspectives meet, generating collective solutions.
True innovation emerges when we build together, transforming groups into creative communities.
We create spaces where ideas and perspectives meet, generating collective solutions.
True innovation emerges when we build together, transforming groups into creative communities.
We act with precision
We bring strategies to life with care, flexibility, and playfulness.
We accompany every operational phase, balancing technical precision with human sensitivity.
We know when to follow the rules — and when to reinvent them.
We accompany every operational phase, balancing technical precision with human sensitivity.
We know when to follow the rules — and when to reinvent them.
We measure to evolve
We measure not to judge, but to grow.
We use data and insights to learn, adapt, and deepen our impact.
Measurement is part of the creative journey, guiding every step toward meaningful transformation.
We use data and insights to learn, adapt, and deepen our impact.
Measurement is part of the creative journey, guiding every step toward meaningful transformation.
Effective strategies emerge where rigor meets intuition
Our approach is not a rigid process, but a living ecosystem — where rigor and intuition, analysis and creativity, method and sensitivity are in constant dialogue.
We enter organizations, companies and territories as curious explorers, not to apply prepackaged formulas, but to understand contexts and reveal latent possibilities that only a fresh perspective can uncover. Our strategic design and innovation tools, from design thinking to business modeling, are adapted uniquely to each challenge.
Alongside design methodologies, we also draw on insights from the social sciences to better understand how organizations, communities and complex systems actually work.
This flexible methodology keeps people, organizations and social systems at the center — because strategies are not abstractions, but living paths that must resonate with those who design them and those who bring them to life.
It is in the balance between vision and pragmatism that strategic innovation and lasting value emerge.
We enter organizations, companies and territories as curious explorers, not to apply prepackaged formulas, but to understand contexts and reveal latent possibilities that only a fresh perspective can uncover. Our strategic design and innovation tools, from design thinking to business modeling, are adapted uniquely to each challenge.
Alongside design methodologies, we also draw on insights from the social sciences to better understand how organizations, communities and complex systems actually work.
This flexible methodology keeps people, organizations and social systems at the center — because strategies are not abstractions, but living paths that must resonate with those who design them and those who bring them to life.
It is in the balance between vision and pragmatism that strategic innovation and lasting value emerge.
Let's start playing together
Fill out this form to tell us about your challenge or the project you would like to develop with us.
We are curious to know your reality, the challenges you are facing and the aspirations that guide you. We believe that value can be born from the first exchange, opening up new perspectives together and imagining new paths of growth and transformation. We will respond within 48 hours to organize an initial exploratory conversation, completely without obligation, where we can begin to discover if and how we can play together in the most effective way
By clicking on SEND I consent to the processing of my data limited to what is necessary to process this request (Privacy Policy)
Marketing Toys Srl Società Benefit
c/o Marchisoro HUB, Strada per Coldaia 11
50038 Scarperia e San Piero (Firenze)
P. IVA 07310880484 - SDI M5UXCR1
PRIVACY POLICY • COOKIE POLICY
c/o Marchisoro HUB, Strada per Coldaia 11
50038 Scarperia e San Piero (Firenze)
P. IVA 07310880484 - SDI M5UXCR1
PRIVACY POLICY • COOKIE POLICY