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Zero Moment

Before selling you anything, we help you understand what you truly need. Two hours of strategic clarity.
The moment before everything
Many organizations know something isn't working. They sense a change is needed — in identity, strategy, the way they work — but they don't know where to begin. Or they know too well, and risk starting from the wrong place.

The Zero Moment is the moment you stop before acting. Where you clarify before deciding.
It's not a sales call. It's not a disguised free consultation. It's a real working session that generates value even if the journey together doesn't continue.
How it works
The Zero Moment is a short, intensive workshop designed to generate immediate clarity in two hours.
Landing
We start from context: where you are, what brought you here, what you expect. We align before we explore.
Listening
We read the present of your organization. We surface what's visible and what's not — forces at play, dynamics, weak signals.
Tension
We identify the critical knots. Where does the tension concentrate? What are the real priorities — not the perceived ones?
Scenarios
We open possible futures. Not one solution, but directions: what would happen if...? Which paths open up?
Closing
We deliver a clear recommendation: what makes sense to do now, in what order of priority, and whether it makes sense to do it together.
Who it's for
The Zero Moment is designed for organizations at a turning point: a change of direction, growth that demands new structures, an internal tension that won't be solved with the usual solutions.

It works particularly well for founders, CEOs and leadership teams who need clarity before investing time and energy in a broader path.
  • Duration
    2 hours
  • Format
    In-person or remote
  • Investment
    From €690
  • Output
    Map + recommendations

Book your Zero Moment
The first move is the most important one. Tell us in a few lines about the challenge you're facing, and we'll find the right date.
We'll get back to you within 48 hours. No commitment, no automation — just a conversation to understand if it makes sense.

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Marketing Toys Srl Società Benefit
c/o Marchisoro HUB, Strada per Coldaia 11
50038 Scarperia e San Piero (Firenze)
P. IVA 07310880484 - SDI M5UXCR1


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